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Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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Quick Keyword Research Tips for 2014

Like everything else in the digital marketing industry, the approach you need to take to keyword research will change in 2014.  There may be subtle tweaks in the way you conduct your research, or there might be another big event like 2013’s shift towards 100% keyword (not provided).

Here are some tips that will help you get started and that don’t need you to have a lot of technical SEO knowledge or expertise to undertake.

Focus on Long-Tail Keywords

Google’s Hummingbird upgrade from September 2013 was a big step towards making search engine results even more relevant to the search terms being used by internet browsers. The majority of people aren’t doing one or two word searches now, but asking questions in the search box or inputting longer terms in the search for more specific results.

Using long-tail keywords is a great way to reach out to a specific audience. To identify long tail keywords, you can either use a keyword research tool or just search in Google yourself. Type the start of a keyword or phrase that you want to rank for into the search box, and look at the recommended long-tail keywords. Can you write a blog post or produce another piece of content related to these keywords? Could you even create a product or services page aimed at this?

If you put brackets around the long-tail keyword, you’ll get more suggestions for terms to use at the beginning or end of the keyword. Look for content gaps and opportunities when you search for these, and capitalise where you can.

Use Google AdWords as a Guide

While keyword (not provided) is a barrier to discovering which keywords are sending people to your site, making a small investment in Google AdWords will help you to understand whether a keyword has the potential to be successful. An easy rule of thumb to follow is that if you see good AdWords traffic, you should target SEO keywords around these.

Understand Keyword Semantics

As Google are getting cleverer, they are starting to rank pages for keywords that aren’t included in the page. This is because semantic similarity is becoming a bigger factor in their eyes. For example, if you were searching the internet for advice on buying men’s jumpers, but there was an excellent article with a title about men’s knitwear, Google might show you the latter if they feel it is more relevant to you. This means you can write naturally and target keywords without needing to get your thesaurus out to try to rank for every synonym of your keywords, as Google work it out for you.

If you need help with keyword research in 2014, we provide a keyword research tool here on our website and a range of services that can help you hit your targets this year and beyond.

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Posted · Dec 06, 2013
Categories · Keyword Analysis.
Related Articles · How to Use Keyword Rankings to Measure SEO Success. How to Conduct Page vs. Page Competitive Analysis. How to Write Attention Grabbing Titles. What is Google Keyword Planner?. What SEO Can you do Before Hiring an Agency?. What is the Google Hummingbird Upgrade?.

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