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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is Google's Scraper Report Tool?

Earlier this year, Google announced the launch of a scraper report tool. This has been launched in response to the still growing levels of frustration that webmasters, business owners, content marketers and digital marketing agencies have been experiencing in relation to scraped website content outranking the original in organic search results.

This frustration is understandable. After all, how else are you expected to feel if you have put a lot of time and effort into a piece of work only to find that a month after publishing it one website is higher than yours in search for those targeted keywords? Even when the dates are attached, most searchers will likely take it as gospel that the one ranking the highest is the original and the best one, so will click on it. You lose a piece of web traffic as well as a potential social share, a conversion, and someone making the journey through your website to your other pages.

How to Use the Google Scraper Report Tool

Using the scraper report tool is simple. You simply go to the page we have linked to above, enter the URL of your content, the URL of the scraped content, and copy the search result URL into the box before confirming your own website is not subject to any manual actions.

This then sends the information to Google.

What Happens Then?

Unfortunately, there is no guarantee that Google will be able to do anything about the content reported as scraped, particularly as there is so much of it going on. It is likely, however, that Google will use collected data to look at obvious scraper sites. For example, a site where every article is scraped from another will likely be treated differently to a site that has one scraped article out of 1000 on it. That said, as the system becomes more refined and Google develops the process for dealing with scraped content, expect them to get better at removing scraped pages from high search positions and ensuring that the original articles are the ones ranking.

Dealing with Scraped Content

In addition to using the Google scraper report tool, you can also file a DMCA complaint, which can force websites to remove scraped content on copyright grounds, and while this can be a time consuming process, it is one worth following if you want your original content to achieve the rankings and earn the traffic that it deserves.

Written by
Posted · Mar 12, 2014
Categories · Content Marketing.
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