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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Content Marketing

Simply put, content marketing is a strategy used by many companies whereby they produce a great deal of targeted, appealing and interesting content for their website in order to attract their target audience. Content marketing is an extremely valuable search engine marketing tool and if you’re able to correctly define your target audience and produce good quality copy, it can be an extremely important form of SEO. Read the articles in this section to learn more about content marketing.

How to Create an SEO Blog

How can you create a blog for maximum SEO performance?

How to Build a Content Team

Having a dedicated content team in your business can supercharge your whole digital marketing strategy and make you more successful online.

How to Create Content to Win Links

When it comes to backlinking to your website, it might be going too far to say that link “building” is dead, but link “earning” and link “winning” are definitely the practices that are in vogue right now. They’re not about to go anywhere, either.

Why is Evergreen Content Important?

Evergreen content is an important component of any content marketing strategy. This resource looks at the main reasons why evergreen content is so crucial to your overall content strategy.

What is Evergreen Content?

Evergreen content is a critical part of any content strategy. What is it, and how can you get more of it onto your website?

What is Google's Scraper Report Tool?

What is Google's scraper report tool, and how can you use it to make a difference to your own SEO performance?

How to Write Ecommerce Product Descriptions

Ecommerce product descriptions are a crucial part of selling products online. These tips will ensure you get yours right every time.

How to Keep Your Content White Hat

White hat SEO isn't all about links! Learn how to keep your content white hat and achieve great success from your content marketing efforts.

How to Write List Posts

List posts are a great alternative to writing traditional style blogs and articles. Here's how to write list posts for maximum effectiveness.

How to Deal With Stolen Content

Finding content online that has been copied from your own site can be highly frustrating. Here are some options to help you deal with such scenarios.

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