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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Indexing & Crawling

In this section, you will learn how to optimise your website to allow for effective indexing and crawling by search engines. All search engines use crawlers to catalogue practically everything that’s on the web. By understanding how these tools work, you can use them to your advantage. This section will also teach you how and why efficient on page optimisation will increase your website’s traffic from search engines.

How do Page Loading Times Affect SEO?

How do page loading times, and specifically slow loading times, affect your SEO performance?

What are Crawl Errors?

What are crawl errors, how are they notified in Google Webmaster Tools, and how can you resolve them?

What is robots.txt?

What is robots.txt and why is it important?

Why is Good HTML Important for SEO?

Why is HTML an important component of SEO, and which errors can have the biggest negative impact on your SEO?

How to Submit Your Site to Search Engines

You've started a new website and want to appear in the index of search engines as soon as possible. Doing this is easier than you probably think. In fact, it'll take you a matter of seconds.

How to Read Data From On-Site Search Boxes

On-site search boxes are a common feature of many websites. How should you read the data you can glean from them, and do you even really need one?

How do Search Engines Work?

A search engine is a massive computer program that is running on the entire internet. Any search engine creates a program called a “crawler,” a “spider,” or a “robot.” Those robots pass from link to link on the internet, dutifully cataloging and indexing whatever they find.

The Importance of Good Site Design for SEO

Believe it or not, good site design can have an impact on SEO. Here are some of the ways that site design can make a difference.

Should You Use In-Links in Your Article Content?

In-links are internal links within a blog post. That is, they link back to other blog posts on your site. They can actually be very beneficial for a number of different reasons.

How to Add Your Company to Google+ Local

Google+ Local is a service which tracks businesses and gives them free mini-sites to promote themselves with. It’s a way that businesses can get “Page one” placement for local search terms, and you can find out how to optimise for it in this resource.

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