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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Keyword Analysis

This section looks to highlight the common processes and procedures associated with keyword research, selection, mapping and analysis. Keyword analysis is a fundamental part of any search engine optimisation campaign, so understanding the process involved in identifying and implementing keywords is extremely important. Read these articles to understand a little more about keyword analysis and how it can help your company’s website.

How Should I Highlight my Keywords On-Page?

Do you need to highlight your keywords on page using bold and italic text? How should you highlight your keywords?

Quick Keyword Research Tips for 2014

What are the easy wins concerning keyword research, and how can you implement them in 2014?

How to Use Keyword Rankings to Measure SEO Success

How can you use keyword rankings to measure SEO success? What are the benefits and disadvantages of doing so, and are keyword rankings a metric that you should be continually focused on?

What is Google Keyword Planner?

What is Google Keyword Planner, what did it replace, and what key features can you use to produce a strong search engine marketing campaign?

How is Google Keyword Planner Different to Google’s Keyword Tool?

This resource post explores the key differences presented by Google's new Keyword Planner in comparison to the old Google Keyword Tool.

How do Keywords Evolve Through Time?

How do keywords evolve and what actions should you take to ensure yours are always relevant and as targeted as possible?

Should You Target Misspelled Keywords for SEO?

Targeting misspelled keywords was once a popular SEO tactic. Is this still the case, and has anything been put in place to prevent webmasters taking advantage?

How to Complete Keyword Competitor Analysis

Discovering your competitors' keyword performance can have a major impact on your own SEO.

Keyword Strategy – What are the Stages?

There are several stages to good keyword research. While many people imagine the process is as simple as plugging words into a keyword research tool the process, for SEO professionals and professional website owners, is more involved than that.

What is the Importance of Keywords?

Keywords are the foundation of any good website. They are the cornerstone of any marketing strategy. Without keywords, your content would get lost in the vast sea of the internet.

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