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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Link Building & External Link Strategies

Search engines treat links to your website like votes, each one suggesting that your website is useful and full of high-quality content so getting your external link strategies right is vita. There are literally hundreds of different ways to go about link building for your website and this section will document these, explaining in detail the advantages and disadvantages of using every technique.

How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

How to Create Content to Win Links

When it comes to backlinking to your website, it might be going too far to say that link “building” is dead, but link “earning” and link “winning” are definitely the practices that are in vogue right now. They’re not about to go anywhere, either.

How to Find Links Pointing at Your Site

What options do you have at your disposal for finding the links pointing at your site that aren't showing in Google Webmaster Tools or link analysis programs?

Can Link Building be Automated?

Can webmasters short on time automate their link building processes and still see positive digital marketing results?

How to Perform a Link Audit

A link audit is an essential part of on-site SEO maintenance and can act as a great way to prevent your site being hit with Google penalties.

How to Earn Authoritative Links

Authoritative links can drive huge levels of relevant traffic to a site. How can you earn them?

How to Avoid Spammy Blog Commenting

Blog commenting is not the powerful link building technique it used to be, but it can still be effective for driving traffic to your website.

How to Create a Guest Blogging Strategy

Guest blogging still has a part to play when it comes to link building. How can you create a strategy to carry this out effectively?

How to Build Links Offline

We generally think of link building as an online task; what can we do offline to earn links in this way?

How to Turn Your Content into Link Bait

We all know about specific types of content that can gain a high number of links, but what should we be looking to include in, and achieve with, each piece of content we produce for it to act as link bait?

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