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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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On-Page Optimisation

This resources section highlights all aspects and elements that impact search engine optimisation from an on-page perspective. Within this section you will find information, advice, and solutions about the majority of search engine factors that can be found within the HTML elements of a website.

How to Optimise Images for Improved Search Performance

How can you optimise images on your website pages to improve the overall SEO performance of your website and also potentially rank in vertical image search?

What is Google’s Page Layout Algorithm?

What is Google's page layout algorithm and how should your site be set up to ensure it ranks highly against its factors?

Should I Have a Bigger Website for Better SEO Results?

Does the size of your website matter when it comes to SEO?

When Might Google Ban My Website?

Having Google ban your website from their search results isn't something anyone would want to happen. Why might it, and how can you avoid it?

How do Page Loading Times Affect SEO?

How do page loading times, and specifically slow loading times, affect your SEO performance?

What is a Video Sitemap?

Why is a video sitemap so important for ensuring your videos are seen?

What is Technical SEO?

What is technical SEO, and where are the areas those with limited SEO or technical knowledge can learn and make a difference to their own site?

What are H Tags, and why do They Matter in SEO?

How should you be using H tags on your website pages, and how to they influence your SEO performance and the usability of your site?

Are You Linking Out to Enough High Quality Sites?

Your outbound links are becoming as critical to SEO as your inbound ones. Are you linking out to the right type of content and websites?

How to Read Data From On-Site Search Boxes

On-site search boxes are a common feature of many websites. How should you read the data you can glean from them, and do you even really need one?

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