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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Search Engine Optimisation

This section contains articles that will teach you the basics of Search Engine Optimisation. Here you will find guides on ways in which good SEO practices can help your website as well as in-depth tutorials to help you better understand the SEO industry and why it’s so important to marketing your business online. If you’re new to the world of search engine optimisation, reading this section is a great place to start.

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

Should you Ever Buy Keyword Rich Domains?

Should you ever buy a domain just because it is keyword rich? This post explains all you need to know.

How to Create Content to Win Links

When it comes to backlinking to your website, it might be going too far to say that link “building” is dead, but link “earning” and link “winning” are definitely the practices that are in vogue right now. They’re not about to go anywhere, either.

Why do Some Low Quality Sites Still Achieve High Search Rankings?

Despite Google rolling out a number of algorithm updates in recent years, low quality sites can still find their way to the top of the search rankings. How does this happen?

Will a New Website Get Rid of a Google Penalty?

Is scrapping your existing website and starting again if you've been hit by a Google penalty a realistic option?

How to Write Ecommerce Product Descriptions

Ecommerce product descriptions are a crucial part of selling products online. These tips will ensure you get yours right every time.

Does Readability Affect SEO?

How does readability affect SEO? What can webmasters and content marketers do to ensure their content is always readable and engaging?

Do Search Engines Look at Spelling and Grammar?

Do search engines look at spelling and grammar and is it a part of the ranking algorithm?

How to Find SEO Success Offline

Although SEO is an online marketing tactic, there are ways for you to find SEO success offline, too.

How to Optimise a Multi-Language Website

It is important for global companies to optimise their website for many languages. How can this be done effectively?

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