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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Website Analytics

Having an effective SEO programme in place for your company’s website is all well and good, but how will you be able to monitor the progress you’re making without analytics? This section will provide you with information on how you can use Google Analytics to observe your site traffic, as well as teach you how you can you can use analytics data to your company’s advantage.

Why You Should Set Up Google Analytics Goals

Google Analytics goals are a great way to measure the success and effectiveness of your website on top of how much money you're making form your online platform.

How to Find Links Pointing at Your Site

What options do you have at your disposal for finding the links pointing at your site that aren't showing in Google Webmaster Tools or link analysis programs?

Does My Hosting Plan Matter in Terms of SEO?

How important is your website hosting plan in relation to your overall SEO strategy?

How to Connect Google Analytics to WordPress

Using Google Analytics is a must for all website owners. If you're using the WordPress content management system, here's how to install a plug-in that will make it easy to keep tabs on your site.

How to Measure Website Conversions

Conversions will ultimately determine the success of your SEO campaign, your website, and even your business overall. What are the different ways you can measure your website conversions?

How to Use Social Media Tools to Promote Your Website

There are several social media tools that can help you do a great job of promoting your website. These tools will make social media participation easier for you while at the same time improving the quality of your participation.

What Are the Benefits of High Alexa Ratings?

Alexa is often overlooked in internet marketing. People get very focused on Google Page rank without considering the other ranking systems that are out there. Alexa is particularly important.

The Importance of Good Site Design for SEO

Believe it or not, good site design can have an impact on SEO. Here are some of the ways that site design can make a difference.

What are the Benefits of Using Google Analytics?

Google Analytics is a free tool which gives you a snapshot of what’s actually going on with your website. It’s an accurate way to view your traffic statistics. It also provides several other important features.

How to Calculate Click-Through Rate via Google Webmaster Tools?

Search engine optimisation isn't just about keyword rankings, the success of a campaign also involves conversions from search engines, and this resource highlights the first section in measuring a website's conversions.

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