&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Tutorials - Resources

How to Conduct Page vs. Page Competitive Analysis

SEO success depends as much on your competitors as it does on you. How can you discover what your competitors are doing and tailor your own strategy accordingly?

How to Write Attention Grabbing Titles

You write high quality, engaging copy filled with authoritative citations and links to other excellent websites. The problem is that no one reads it. Are your titles to blame?

How are Manual Penalties Reported in Google Webmaster Tools?

How do you know if your site has been affected by a manual penalty from Google, and what can you do about it?

What is robots.txt?

What is robots.txt and why is it important?

How to Market Your Blog

How can you turn your blogs from mere writing into a strong marketing tool that drives traffic, subscriptions, and conversions across your website pages?

What is Technical SEO?

What is technical SEO, and where are the areas those with limited SEO or technical knowledge can learn and make a difference to their own site?

What is Google Keyword Planner?

What is Google Keyword Planner, what did it replace, and what key features can you use to produce a strong search engine marketing campaign?

How to Brand Your Blog

You know you should be blogging to reap the SEO rewards on offer, but are you doing all you can to make your blog a powerful content marketing tool?

What SEO Can you do Before Hiring an Agency?

What are the easiest elements of SEO you can look at yourself before you hire an SEO agency to supercharge your digital marketing campaign?

How to Use SEO to Drive Footfall to Your Location

SEO is not just something you should do to increase your online revenues; drive footfall and offline conversions with your digital marketing strategy, too.

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