&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Tutorials - Resources

What is Grey Hat SEO?

A look at the definition of grey hat SEO and examples of SEO activities that fall under this description.

What is Negative SEO?

What is negative SEO, what are the chances of it happening to you, and how can you deal with it if it does?

What SEO Value Does a Call to Action Provide?

How much SEO value do your calls to action give to your website, and are you using them as best you can?

If I Have a Small Site, Should I Build Fewer Links?

How should smaller websites approach link building, and what should they do differently to large websites when it comes to content marketing?

How Much Should I Be Paying for SEO?

You have recently discovered the SEO industry and are starting to understand how SEO can benefit your website, but how much should you be paying for SEO services?

Could a Competitor Sabotage Your SEO if They Wanted To?

Website owners everywhere are worried about negative SEO and SEO sabotage. How likely is it to happen to your website?

How to Write a Call to Action That Isn’t a Sales Pitch

Does your copy contain an effective call to action or is it nothing more than a glorified sales pitch?

What Does a High Quality Link Building Opportunity Look Like?

Google Penguin does not mean the end of link building, Google even recommend websites build their own links! How can you find high quality link building opportunities that will ensure you avoid algorithmic or manual penalties?

Can My Local SEO Campaign Target Multiple Locations?

You are on board with local SEO and are ready to launch a strategy to become more visible in your local area. Can your local SEO strategy go further than where you are based?

How to Find LinkedIn Groups for B2B Marketing

LinkedIn is the biggest social media marketing opportunity for B2B companies. How can they exploit this for maximum gain?

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