&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Tutorials - Resources

How Will Cheap SEO Damage Your Company?

Why is cheap SEO not worth the trouble and additional costs it will incur later?

What SEO Value do Press Releases Have?

A press release was once a guaranteed way to get yourself at least one link and boost your SEO. Is this still the case?

How do 404 Errors Impact SEO?

How does a 404 error on your website affect your SEO, and what can you do to fix them?

What is the Google Penguin 2.1 Update?

What does Google Penguin 2.1 mean for websites and how can you recover if you have been affected by it?

What is the Google Hummingbird Upgrade?

What is the Google Hummingbird upgrade, what does it mean for your SEO strategy, and how will it affect the future of search?

What are H Tags, and why do They Matter in SEO?

How should you be using H tags on your website pages, and how to they influence your SEO performance and the usability of your site?

Why is Good HTML Important for SEO?

Why is HTML an important component of SEO, and which errors can have the biggest negative impact on your SEO?

How Long Should a Blog Post Be?

Do Google really give greater value to blogs that are over a certain word count, or are you wasting your time creating lengthier blog posts? Those questions are more are answered in this resource article.

How to Construct an Editorial Calendar

Content is an integral part of any SEO strategy. While you should not get too caught up in the saying ‘content is king’ and think content alone will deliver you to the upper echelons of Google, it is certainly something that you should be giving a great deal of focus to.

Why is Usability an Important SEO Factor?

Why is usability an important SEO factor, and which elements of your website should you be focussing on to increase your usability score?

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