&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Tutorials - Resources

Can a CMS Make SEO More Effective?

Can your CMS have a direct impact on the SEO potential of your website?

Golden Rules for Internal Linking

Internal linking is often neglected, but it is a vital tool in strengthening your SEO credentials.

Using SEO to Build Your Brand

How can you use your SEO activities to build your brand, rather than simply to increase website exposure?

How valuable is a First Page Google Ranking?

The first page of Google is the 'Holy Grail' to many webmasters and business owners. How valuable is such a ranking?

How do Keywords Evolve Through Time?

How do keywords evolve and what actions should you take to ensure yours are always relevant and as targeted as possible?

Should You Target Misspelled Keywords for SEO?

Targeting misspelled keywords was once a popular SEO tactic. Is this still the case, and has anything been put in place to prevent webmasters taking advantage?

How to Complete Keyword Competitor Analysis

Discovering your competitors' keyword performance can have a major impact on your own SEO.

Do Automated SEO Tools Work?

Do automated SEO tools work, or are they causing more harm than good to your SEO strategy?

Is the Google Disavow Tool a Worthwhile Resource?

There has been much controversy surrounding Google's disavow tool; is it a worthwhile resource when conducting an SEO campaign?

Google's Disavow Tool: Myths Debunked

There are several myths surrounding Google's disavow tool. What is the truth behind them?

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