&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Tutorials - Resources

Why is Evergreen Content Important?

Evergreen content is an important component of any content marketing strategy. This resource looks at the main reasons why evergreen content is so crucial to your overall content strategy.

What is Evergreen Content?

Evergreen content is a critical part of any content strategy. What is it, and how can you get more of it onto your website?

How to Find Links Pointing at Your Site

What options do you have at your disposal for finding the links pointing at your site that aren't showing in Google Webmaster Tools or link analysis programs?

Can Link Building be Automated?

Can webmasters short on time automate their link building processes and still see positive digital marketing results?

Does My Hosting Plan Matter in Terms of SEO?

How important is your website hosting plan in relation to your overall SEO strategy?

Why do Some Low Quality Sites Still Achieve High Search Rankings?

Despite Google rolling out a number of algorithm updates in recent years, low quality sites can still find their way to the top of the search rankings. How does this happen?

What is Google's Scraper Report Tool?

What is Google's scraper report tool, and how can you use it to make a difference to your own SEO performance?

Will a New Website Get Rid of a Google Penalty?

Is scrapping your existing website and starting again if you've been hit by a Google penalty a realistic option?

How to Grow Social Referral Traffic

Social media is one of the most important elements of digital marketing, but are you using it correctly and do you have the right objectives?

How to Write Ecommerce Product Descriptions

Ecommerce product descriptions are a crucial part of selling products online. These tips will ensure you get yours right every time.

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