&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Tutorials - Resources

How to Keep Your Content White Hat

White hat SEO isn't all about links! Learn how to keep your content white hat and achieve great success from your content marketing efforts.

How to Measure Twitter Engagement

Discover how to measure Twitter engagement to enable you to make the most of your social media marketing campaign.

What is Google’s Page Layout Algorithm?

What is Google's page layout algorithm and how should your site be set up to ensure it ranks highly against its factors?

How to Perform a Link Audit

A link audit is an essential part of on-site SEO maintenance and can act as a great way to prevent your site being hit with Google penalties.

Does Readability Affect SEO?

How does readability affect SEO? What can webmasters and content marketers do to ensure their content is always readable and engaging?

How to Write List Posts

List posts are a great alternative to writing traditional style blogs and articles. Here's how to write list posts for maximum effectiveness.

Do Search Engines Look at Spelling and Grammar?

Do search engines look at spelling and grammar and is it a part of the ranking algorithm?

How to Find SEO Success Offline

Although SEO is an online marketing tactic, there are ways for you to find SEO success offline, too.

Should I Have a Bigger Website for Better SEO Results?

Does the size of your website matter when it comes to SEO?

When Might Google Ban My Website?

Having Google ban your website from their search results isn't something anyone would want to happen. Why might it, and how can you avoid it?

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