&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Tutorials - Resources

How Should I Highlight my Keywords On-Page?

Do you need to highlight your keywords on page using bold and italic text? How should you highlight your keywords?

How to Deal With Stolen Content

Finding content online that has been copied from your own site can be highly frustrating. Here are some options to help you deal with such scenarios.

Why does a Social Media Presence Matter for Digital Marketing?

Why is social media so important within an integrated digital marketing strategy?

How do Page Loading Times Affect SEO?

How do page loading times, and specifically slow loading times, affect your SEO performance?

How to Avoid Being a Content Spammer

You might not realise it, but the chances are you are a content spammer. How can you avoid this fate befalling your site?

What is Content Spam?

Understanding what constitutes content spam will help you to redefine your content marketing goals and produce better content.

How to Optimise a Multi-Language Website

It is important for global companies to optimise their website for many languages. How can this be done effectively?

How to Generate Leads and Conversions from Your Website

Is your site increasing leads and conversions or is it moving along flatly without any sustained growth?

Why is a Diverse Range of Traffic Sources Important?

Traffic diversity is an important part of any digital marketing campaign and has a huge role to play in sustaining your business online.

How to Display Widgets within WordPress Posts

Knowing how to display WordPress widgets on individual pages can help you to tailor your website pages to your target audience.

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