&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Tutorials - Resources

How to Set Up Your Google+ Business Page

Getting started with a Google+ Business page is quick, easy, and can drive high social engagements as well as referral traffic to your website.

What is Google+?

Google+ is not a new social network, yet worryingly large numbers of individuals and business still aren't aware of it or using it effectively.

How to Identify a Target Audience for Your Content

What steps can you take to ensure that all the content you create and publish on your website is highly targeted and effective?

Does Google Value Backlinks or Content More?

Many SEO agencies, webmasters, and small businesses are often faced with a choice between building backlinks or creating high quality content. How does Google see these, and which do they value more highly?

What is a Video Sitemap?

Why is a video sitemap so important for ensuring your videos are seen?

What is Content Curation?

What is content curation and what are the benefits of including this strategy in your content marketing plans for 2014 and beyond?

How and When to Use Subdomains for SEO

Subdomains are a controversial subject across the search and digital marketing industries. Is there a time and a place for them, and if so, when and where is it?

How to Build Your Local Search Presence

Local SEO is becoming more important than ever before. How can local businesses establish and strengthen their local search presence?

How to Optimise Video Content for SEO

Video content is going to be an essential component of content marketing into 2014 and beyond. How can you optimise your videos for SEO and enjoy strong visibility in search results?

How to Choose Guest Authors for Your Blog

Accepting guest authors on your blog can be exciting and save you time while continuing to get high-quality content onto your site. How can you ensure you only accept the very best blogs?

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